Research and Planning for Ancillary: Iconography and Branding

What is Iconography?

1. The use of study of images or symbols in visual arts.

2. The visual images, symbols, or modes of representation collectively associated with a person, cult, movement.

3. Own definition; Iconography is the use of images, symbols, slogans and colour's that have a distinct feature, which audiences recognise. 

http://dictionary.reference.com/browse/iconography


What is Branding?

1. The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.  


2. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. 


http://www.businessdictionary.com/definition/branding.html#ixzz2JArlAFGK



When looking at branding for Amy's Ghost, we created two collages'. One representing similar artists or bands that link with Amy's Ghosts concept, and the second one based mainly on the band. I look at the different albums, songs, band posters that shows our artist's existing branding.

Existing Artists'/Bands;

Amy's Ghost;

By creating these collages I managed to establish conventions of similar artists. For example, Lady Hawke's water-colour's album artwork links extremely well with the majority of Amy's Ghost's albums, as they are hand drawn/painted. Secondly Florence and the Machine's Lungs album artwork links with Amy's Ghost. This is due to the interesting image used to attract audiences, which is what comes across in Amy's artwork. Thus, the iconic mystical eye-makeup Amy uses throughout all music videos and in some album work,  creates enigma of who the band are/their style of music.