1. Establishing iconography;
2. Meeting the genre conventions;
3. Establishing brand with the music video.
We had already successfully met question one and three in our ancillary process, however meeting the conventions of the genre for Amy's Ghost we haven't. Due to Amy's Ghost having a distinct sound which isn't around in the music industry yet, we can't decide on a genre for their music. Therefore we have to think carefully about our use of album work, in order for audiences/future audiences to recognise the band for their music. We came up with some ideas for their album artwork;
Ideas 1 and 2:
Idea 3:
I believe the concept of the white rose would be a image as part of our ancillary. The rose is represented in our music video as a symbol of our protagonist leading our other protagonist out from depression, which meets the convention of establishing iconography. Secondly, the connotations of the white rose is purity, light, goodness, and innocence; which in some ways links to the nature mise-en-scene in our music video.
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